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Photo Editing Program
If you need an easy to use tool for graphic manipulation but can’t justify the full cost for Photoshop, check out Paint.net. You can use it to crop your photo in technorati, upload your image to...
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Why do search engines love blogs?
For a while now I’ve been telling clients that search engines love blogs. In fact, when doing research for this post most of the results from Google were blog postings. Here’s five reasons I believe...
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Cool Design Trick
Recently, I was faced with an issue regarding resizing an image to a larger size. I wanted to enlarge this image to be the same size as our booth display for an upcoming conference. However, the only...
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MySpace is not just for the Kiddies
51.6% of visitors to MySpace.com in August were 35 or older according to comScore Media Metrix. "Older" people are starting to use and participate in social networking, a phenomenon that has...
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PayPerPost vs. Transparency
There is a fantastic blog controversy raging on the Internet. A company called PayPerPost has started paying bloggers to bloggertise. What is PayPerPostA blogger interested in making a few bucks can...
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The Benefits of Podcasting
With our success of the podcast here in Reno, Steve, our President (and if he had a blog, I would link to it), wants to replicate the same type of content specific to Salt Lake City where our other...
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What is Viacom thinking?
Google’s recent purchase of YouTube for $1.65 billion in shares has sparked increased scrutiny over what content is actually being syndicated through this popular video sharing site. Over this past...
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Gannett’s New Approach to Journalism
Gannett plans on exploding the newsroom. In the wake and rubble will grow a new type of organization focused more on “information centers.” They will no longer organize their editors into groups like...
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StumbleUpon a Website
StumbleUpon is a fun social networking tool that allows users to surf websites that match their personalized areas of interests. Once a user establishes a profile, they can download a toolbar for...
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The latest blogging convert: Bill Marriot
Bill Marriott, CEO and Chairman of the Board for Marriott International, is now a blogger. His first post is well written and insightful. He admits that he’s not big on technology or the Internet,...
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HTML Email gets Harder in Outlook 2007
With the new features – mainly a revamped and unique user interface – set to roll out in Microsoft Office 2007, quite a few organizations will upgrade immediately. Over time, Office 2007 will become...
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Customer Service and Relationship Management
Seth Godin recently posted a very timely and thoughtful post on, “Starting over with customer service” where he provides several reasons why customer service is broken. One major reason is that...
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TechnoMarketing
As the VP of Marketing for the Reno-Tahoe Chapter of the American Marketing Association, I value the benefits of the organization both locally and nationally. However, I cannot help but be amused by a...
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Share Your Events with the Greater Google Community
Getting folks to sign up for events can sometimes be a challenge. How do I drive prospects to my site to sign up without an email list? How do I extend my event marketing reach without a budget?...
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One: Online Nevada Encyclopedia
We recently launched a new website on behalf of Nevada Humanities, which has been created to serve as a repository for everything that is uniquely Nevada. You can access the site at...
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Get Your Hands on my Google Docs
Google Analytics, Google Adwords, Google Alerts, Google Reader, Google Calendar, Google Maps, Google Webmaster Tools, Google, Google, Google, Google. Okay, now that I’ve got that out of my system, I...
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2007: A Year in Review
As we all come sailing in to the New Year, there is little pause except to consider what has transpired over the last 12 months and recognize that the world of the web waits for no one. There has been...
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Helpful Blogging Tool for Posting Rich Content
Quite a number of our clients use blogs for business to establish an online presence and publish informative and searchable content to the web. Of those blogs/websites, we always use WordPress because...
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Video Video Video
With the proliferation of online video there is no question that it has become a preferred method for communicating a message. How many of you would prefer to spend 4 minutes watching a video as...
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Ski Resort Marketing
In order to truly understand a brand it helps to experience it firsthand. When we at Twelve Horses are not busy geeking out on the web, many of us here are charging hard somewhere in the outdoors....
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Posting Flickr photos on Twitter automagically
A few weeks ago I spotted this blog post on the Mozmonkey Blog about a mashup that could scan your Flickr feed for tags and post a link on your Twitter stream. I also noticed Twitpic a new Tumblr like...
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Hypervideo: Hyperlinking video content
A few weeks back (Video, Video, Video) we spoke about the growing importance of video content on the web. One of the downsides of video though has been the time lock it puts on us. Sometimes it is far...
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Recession-Proof Marketing
We live in uncertain times. Volatility in the market place caused by inflation, the mortgage crisis, and rising fuel prices have placed considerable downward pressure upon the average consumer. These...
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Introduction to Podcasting
Last Saturday I gave a presentation at the Nevada Interactive Media Summit at the Reynolds School of Jounralism at UNR in Reno. It was a beautiful bluebird day and while I really wanted to attend more...
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Email Marketing – Designing for Your Objectives
At a recent TED conference, best-selling author of Eat, Pray, Love, Elizabeth Gilbert stated, “we have completely internalized and accepted collectively this notion that creativity and suffering are...
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Software Flavored Websites
The development of the Web today includes powerful applications that mimic desktop software. Google Docs has tried to provide the functionality of Microsoft Office. Picnik is attempting to target...
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