Bill Marriott, CEO and Chairman of the Board for Marriott International, is now a blogger. His first post is well written and insightful. He admits that he’s not big on technology or the Internet, but that this tool can’t be ignored and he looks forward to using to to talk directly to his customers. Someone over there gets it.
Not only is this another excellent use case for blogging, – after only two days, his blog ranks number three when you do a search on his name in Google – but I’m excited to hear his stories straight from him. This could turn into a live autobiography.
The last element I’ll point out are the comments. I’m sure they are heavily moderated and Mr. Marriott doesn’t reply to them directly (although he does answer them via an assistant). However, they do post them live and not all are flattering. Mr. Marriott’s goal is to talk directly to his customers. You can’t talk directly to your customers without doing some listening.
I can’t wait to see who starts blogging next.
P.S. Thanks Myrna for the link.
