51.6% of visitors to MySpace.com in August were 35 or older according to comScore Media Metrix. "Older" people are starting to use and participate in social networking, a phenomenon that has previously been thought to be a "kids" thing.
This is huge news for businesses who have been contemplating a MySpace strategy. It shows that this "older" generation likes to connect, chat and share information about themselves. Now it’s businesses turn to embrace and adopt this form of communication – to get into this dialog. Businesses, now more then ever before, can show they are made up of a collection of people and personalities and not just penny pushers and tight CEOs.
I think the other implication here is that MySpace isn’t going to go away as fast as many people have hoped.
